Seminario internacional / International Seminar

Discussing SVOD Services: Economics and Policy

22-23/09/2022

Maison de la Recherche
Room Claude Simon
4 rue des Irlandais, 75005 Paris

Université Sorbonne Nouvelle

Programa / Programme

Jueves / Thursday 22

9:00-9:30 hs. Welcome and presentation

Luis A. Albornoz, L. Creton and P. Bouquillion

9:30-11:00 hs. Panel 1: Socio-economic profiling of transnational SVOD service providers
Chair: Gemma Camáñez (Universidad Carlos III de Madrid, Spain)

Philippe Bouquillion (Université Sorbonne Paris Nord, France), Bruno Lefèvre (Université Sorbonne Paris Nord, France). Structures of the SVoD Market in France
Laurent Creton (Université Sorbonne Nouvelle-Paris 3, France). The Cinema Industry in France facing the Transnational Streamers: Strategic Issues
J. Ignacio Gallego (Universidad Carlos III de Madrid, Spain). The different logics of the SVOD platforms: where Is the value?

11:00-11:15 hs. Coffee break

11:15-13:00 hs. Panel 2: Policy and regulation of SVOD services in the European Union
Chair: Christine Chevret-Castellani (Université Sorbonne Paris Nord, France)

Tim Raats (SMIT VUB, Belgium). Investment obligations in the European Union and beyond: a 2022 update
Ana Vinuela (Université Sorbonne Nouvelle-Paris 3, France). Can French Regulation of Global SVOD Platforms be a Model for other European Countries?
Luis A. Albornoz (Universidad Carlos III de Madrid, Spain). New obligations for video-on-demand service providers operating in Spanish territory: linguistic
diversity and independent production companies

13:00-14:00 hs. Lunch break

14:00-16:00 hs. Next steps (INTERNAL meeting)

16:00-18:00 hs. Panel 3 (online): Legal and market aspects of American SVOD services in Latin America
Chair: Gustavo Gómez (Observacom, Uruguay)

Rodrigo Gómez García (Universidad Metropolitana de Mexico, Mexico). United States SVOD companies market performance and legal framework in Mexico
Leonardo de Marchi (Universidade Federal de Rio de Janeiro, Brazil). The dispute for the (de)regulation of VoD in Brazil: trajectory and consequences for the audiovisual
industry
Guillermo Mastrini (Universidad Nacional de Quilmes, Argentina). The incipient regulation of OTT services in Argentina
Ana Bizberge (Observacom / CONICET-ICEP / Universidad Nacional de Quilmes, Argentina). Online audiovisual services in Argentina: policy debates, economics and diversity

Viernes / Friday 22

10:30-12:30 hs. Panel 4: Content, promotion strategies and algorithms
Chair: Tristan Mattelart (Université Paris II, France)


Mª. Trinidad García Leiva (Universidad Carlos III de Madrid, Spain). Spanish content in SVoD services: availability and prominence
Begoña Herrero (Universidad Carlos III de Madrid, Spain).Off screen diversity in the HBO Spain catalogue
Gemma Camáñez (Universidad Carlos III de Madrid, Spain). Promotion in SVoD – OOH, Social networks and Media
Alix Bénistant (Université Sorbonne Paris Nord, France), Christine Chevret-Castellani (Université Sorbonne Paris Nord, France) and Sarah Labelle (Université de Montpellier, France). Netflix and its cultural offer in a competitive context: algorithmic recommendations, promises of «discoverability» and regulatory framework

12:30-14:30 hs. Lunch break

14:00-15:30 hs. Panel 5: Round table with professional and institutional decision-makers
Chair: Kira Kitsopanidou (Université Sorbonne Nouvelle-Paris 3, France), Philippe Bouquillion (Université Sorbonne Paris Nord, France)

Tim Wescott, Omdia (Senior Principal Analyst | Digital Content & Channels, UK)
Jérôme Chung (Under the milk way, Digital distribution and marketing)
Catherine Bernard (France TV Distribution | Associate Executive Director, France)

15:30-15:45 hs. Closure

 

El programa completo del seminario puede descargarse aquí.