{"id":7890,"date":"2022-11-29T12:47:15","date_gmt":"2022-11-29T12:47:15","guid":{"rendered":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/?p=7890"},"modified":"2023-02-10T15:36:14","modified_gmt":"2023-02-10T15:36:14","slug":"big-data-in-radio-broadcasting-companies-applications-and-evolution","status":"publish","type":"post","link":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/big-data-in-radio-broadcasting-companies-applications-and-evolution\/","title":{"rendered":"Big data in radio broadcasting companies: applications and evolution"},"content":{"rendered":"<p>Fern\u00e1ndez-Sande, M., &amp; Rodr\u00edguez-Pallares, M. (2022). Big data in radio broadcasting companies: applications and evolution. Profesional De La informaci\u00f3n, 31(5). <a href=\"https:\/\/doi.org\/10.3145\/epi.2022.sep.16\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.3145\/epi.2022.sep.16<\/a><\/p>\n<p>Enlace a la publicaci\u00f3n: <a href=\"https:\/\/revista.profesionaldelainformacion.com\/index.php\/EPI\/article\/view\/86918\" target=\"_blank\" rel=\"noopener\">https:\/\/revista.profesionaldelainformacion.com\/index.php\/EPI\/article\/view\/86918<\/a><\/p>\n<p>Abstract:<\/p>\n<p>The radio broadcasting industry is facing a process of profound digital transformation throughout which, over the last 20 years, the strategies to preserve the traditional business model have prevailed. The consolidation of platformization and datafication in the economic management of the media requires adaptation of the radio broadcasting sector\u2019s structures, management models, and corporate culture. Through an exhaustive bibliographic review, nonparticipant observation, and in-depth interviews conducted with heads of the systems, sales and marketing, content, and digital and innovation departments of the three leading Spanish companies (Prisa Radio, Grupo COPE, and Atresmedia Radio) and the state public broadcaster (RNE), we seek to identify the functional areas of the radio broadcasting company in which big data (BD) has a greater potential for application, trying to establish the differences in its utilization in the analogue and digital business model. The results revealed that the degree of BD implementation in the Spanish radio broadcasting industry was significantly different between the private sector \u2013which within the last 2 or 3 years has begun to introduce, very incipiently, big data management, applied primarily to the analysis of digital audiences, these users\u2019 consumer behavior, and business management\u2013 and the public sector, which so far has not adopted these technologies on a systematic basis.<\/p>\n<p>Resumen:<\/p>\n<p>La industria radiof\u00f3nica afronta un profundo proceso de transformaci\u00f3n digital en el que, durante los \u00faltimos veinte a\u00f1os, han prevalecido las estrategias de preservaci\u00f3n del modelo de negocio tradicional. La consolidaci\u00f3n de la plataformizaci\u00f3n y la datificaci\u00f3n en la gesti\u00f3n econ\u00f3mica de los medios exige la adaptaci\u00f3n de estructuras, modelos de gesti\u00f3n y cultura corporativa del sector radiof\u00f3nico. A trav\u00e9s de una exhaustiva revisi\u00f3n bibliogr\u00e1fica, de la observaci\u00f3n no participante y de entrevistas en profundidad realizadas a los responsables de las \u00e1reas de sistemas, comercializaci\u00f3n y marketing, contenidos, y digital e innovaci\u00f3n de las tres principales compa\u00f1\u00edas espa\u00f1olas (Prisa Radio, Grupo COPE, Atresmedia Radio) y de la cadena p\u00fablica estatal (RNE), se busca identificar las \u00e1reas funcionales de la empresa radiof\u00f3nica en las que los datos masivos o big data (BD) encuentran un mayor potencial de aplicaci\u00f3n, tratando de establecer las diferencias de su explotaci\u00f3n en el modelo de negocio anal\u00f3gico y digital. Los resultados nos revelan que el grado de implantaci\u00f3n de los BD en la industria radiof\u00f3nica espa\u00f1ola registra diferencias significativas entre un sector privado, que en los \u00faltimos dos o tres a\u00f1os ha comenzado a introducir de forma muy incipiente la gesti\u00f3n de datos masivos, aplicados, fundamentalmente, al an\u00e1lisis de las audiencias digitales, comportamiento de consumo de estos usuarios y a la gesti\u00f3n comercial; y el sector p\u00fablico, que por ahora no ha adoptado estas tecnolog\u00edas de forma sistem\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fern\u00e1ndez-Sande, M., &amp; Rodr\u00edguez-Pallares, M. (2022). Big data in radio broadcasting companies: applications and evolution. Profesional De La informaci\u00f3n, 31(5). https:\/\/doi.org\/10.3145\/epi.2022.sep.16 Enlace a la publicaci\u00f3n: https:\/\/revista.profesionaldelainformacion.com\/index.php\/EPI\/article\/view\/86918 Abstract: The radio broadcasting industry is facing a process of profound digital transformation throughout which, over the last 20 years, the strategies to preserve the traditional business model have &hellip; <a href=\"https:\/\/diversidadaudiovisual.org\/nuevaweb\/big-data-in-radio-broadcasting-companies-applications-and-evolution\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Big data in radio broadcasting companies: applications and evolution<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228],"tags":[],"class_list":["post-7890","post","type-post","status-publish","format-standard","hentry","category-manuel-fernandez-sande","escritor-manuel-fernandez-sande"],"_links":{"self":[{"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/posts\/7890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/comments?post=7890"}],"version-history":[{"count":1,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/posts\/7890\/revisions"}],"predecessor-version":[{"id":7891,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/posts\/7890\/revisions\/7891"}],"wp:attachment":[{"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/media?parent=7890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/categories?post=7890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diversidadaudiovisual.org\/nuevaweb\/wp-json\/wp\/v2\/tags?post=7890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}