Josep Pedro & Luis A. Albornoz (2024) en Joan Pedro-Carañana, Rodrigo Gómez, Thomas F. Corrigan, Francisco Sierra Caballero (eds.), Political Economy of Media and Communication. Methodological Approaches. Routledge, ISBN: 9781032473062.
Following an audiovisual diversity perspective rooted in political economy of communication, this chapter explores the transformations brought by the presence of subscription video-on-demand service providers in the Spanish audiovisual market and media landscape. It focuses on companies operating on a global scale, headquartered in the U.S but with local subsidiary companies, such as Netflix Spain, Amazon Prime Video, Disney+, HBO Max and Apple TV+.
First, it provides an overview of the global popularisation of SVOD services and its reception in Spain. Then, it discusses and reflects on the methodological design of the project, particularly in relation with two specific objectives: 1. To study the regulation of SVOD services at national and international level, as well as the implementation of policies. And 2. To analyse the integration of the observed operators in the Spanish audiovisual market, examining the main advertising and promotion strategies developed. Finally, the conclusions draw on certain results, ongoing research lines and challenges.
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Este informe analiza la disponibilidad y prominencia de la obra audiovisual española, a inicios de 2023, en cinco servicios estadounidenses de vídeo bajo demanda por suscripción (SVOD) brindados en España: Netflix, Prime Video, HBO Max, Disney+ y Apple TV+. En un contexto de aguda y creciente competencia interempresarial y de nuevas obligaciones que afectan directamente la oferta de obras de los grandes servicios de SVOD, el informe expone cuánta obra española conforma los distintos catálogos, las características principales de dichas obras y la prominencia que les otorga cada servicio.
This report analyses the availability and prominence of Spanish audiovisual works, at the beginning of 2023, in the following five US subscription video-on-demand services (SVOD) offered in Spain: Netflix, Prime Video, HBO Max, Disney+ and Apple TV+. In a context of acute and growing inter-company competition with new obligations that directly affect the offer of works by the major players, the report outlines how many Spanish works are there in the catalogues, the main characteristics of these works and the prominence given to them in each service.
